SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.
The goal of SMS marketing is to build a database of subscribers to increase customer loyalty. It can also be a great way to send reminders for upcoming events and engage your customers by getting back their opinions.
The service can be accessed under Marketing > SMS > Bulk SMS from the top menu bar.
There are multiple ways to select recipients for the message, and your SMS message must be less than 160 characters.